Less than a month after its widely successful collaboration with Versace, H&M has announced that it’s next designer team up is with Marni. The Italian label founded and designed by Consuelo Castiglioni is popular among cool fashion girls who like clothes that pop and have that touch of quirk—luxe boho, offbeat and a nod to arts and crafts. True to Marni’s colorful aesthetic and collage-like use of prints, Marni for H&M is reported to have the same color blocking and print-on-print vibe. There will be a women’s and men’s collection plus accessories like those chunky necklaces with a homespun feel and the trademark conical hats. Judging from the early images, the looks with their relaxed silhouettes and the use of the signature Marni polka-dot print are sure to draw huge crowds.
