Versace for H&M Menswear Campaign/Lookbook Preview

River Viiperi in Versace for H&M. I'm not sure if is campaign or lookbook!

Update:
+ Another Look from Versace for H&M Lookbook
+ Versace for H&M Menswear Campaign/Lookbook Preview

+ Versace for H&M Advertise Campaign [Preview]

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Freja Beha Erichsen, Anja Rubik, Clément Chabernaud & Jon Kortajarena for H&M Pants Campaign

Clément Chabernaud and Jon Kortajarena join Freja Beha Erichsen as well as Anja Rubik for H&M’s new pants campaign.

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H&M Winter 2011 | Jeremy Dufour by Andreas Sjödin

Always a step ahead of the competition, H&M turns their attention to winter with a new lookbook, photographed by Andreas Sjödin. Featuring Jeremy Dufour in his holiday best, the latest outing details a cozy winter of jovial knits, strong outerwear and tailored suiting.

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David Beckham Bodywear Line For H&M

David Beckham will together with H&M make his Bodywear range for men available to millions of fans globally through a long-term partnership. 

The long-term alliance will allow David Beckham to produce and exclusively sell his eagerly awaited new DAVID BECKHAM bodywear line in around1800 H&M stores in around 40 countries worldwide. It marks the beginning of a significant relationship between H&M and David Beckham, with new Bodywear products being launched seasonally. The initial range will be launched to coincide with Valentine’s Day 2012 from February 2nd.

“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” says David Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.” 

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Simon Nessman for H&M Divided Downtown Delish Ad Campaign

 

H&M’s boy of the season, Simon Nessman is enlisted once more by the retailer. Following a laid-back outing, Simon continues the fun with a venture outdoors for H&M’s new Divided lineup. Prompted by Downtown Delish, youth proves to be the strongest selling point with the likes of a graphic tee, joggers, sweatshirts and other relaxed pieces marking the season.

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Sean O’Pry for H&M Summer 2011

Swedish fast fashion retailer, H&M, calls upon Sean O’Pry once again for their latest lookbook. The VNY star dons denim, flannel and crew necks for a relaxed summer shoot featuring H&M’s July arrivals.

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Simon Nessman for H&M

Soul leading star Simon Nessman goes casual for Swedish retailer H&M.  From A graphic tee or hoodie to sweats, the Canadian export is as charming as ever.

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Versace For H&M

Donatella Versace

VERSACE will design for H&M this year, becoming the latest high fashion label to work with the Swedish high street brand.

"I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience," Donatella Versace said this morning. "The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere."

The announcement marks a turnaround for Versace, who in 2008 claimed that a high street diffusion line simply wasn't the Versace way. "I respect everyone who does it. But the reason I didn't do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand," she told New York Magazine. However, rather than 'diffusion', this line is being sold as an 'Iconic Collection' for which Donatella will raid the archives of the Italian fashion house that was founded by her brother Gianni in 1978.

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