Online/Offline Fashion - Tiare Boutique

First published in Elysiants on 6 December 2011.

Are you looking around for something unique to wear? Tiare, the city's latest online and physical women's wear store, is here on the rescue with the hottest LA and NYC brands. They carry exciting brands including Paper Crown, which is the most recent collection by Lauren Conrad, and Tiare is the first to launch the brand in Asia. Their pieces are feminine, yet understatedly elegant, creating an effortlessly classy look.

Kathleen Sweeney

Kathleen Sweeney, the mastermind behind Tiare, has a multi-cultural background, bringing together her in-depth knowledge of the fashion world in American and Asia. Her theory in fashion is that it should be fun rather than serious, which is why she established Tiare, a friendly and attentive store that sells exclusive styles in small quantities, so you never have to worry about showing up to an event in the same outfit as someone else. She is also passionate about ethical imports, so she insists on being an authorised retailer and buying directly from the designers, just to ensure that you don't get any fakes or so called cut label samples. Want to grab a few more fashion tips from her? Follow her blog for her personal commentary on each item they carry, as well as up-to-date styling tips and fashion news straight from America.

Tiare innovatively combined an interactive online store with a traditional physical shopping concept, so that you can opt to shop online and pick it up at the store if that is more convenient for you. Of course you can still go into the store and try things out, or buy it online and get it delivered, but isn't it great to combine the best of both worlds?

Tiare 
Address: G/F 53 Staunton Street, SoHo, Central
Website: http://www.shoptiare.com
Telephone: 2540 3188
Email: service@tiareboutique.com