Last night, Keely and I were invited to take a sneak peek of Seed, a new women’s wear store at The Repulse Bay, right before their official opening tomorrow, 17 September 2011. If you are from Australia, you really don't need any further introductions to this brand. It is a household name down under, with their businesses first started in children's wear, then expanded on to women's wear. The style they strive to achieve is easy to wear with a sense of playfulness, which could be seen all over their store. Did you know that Hong Kong is their first stop outside Australia? Now aren't we lucky!
We were joined by Karla Fitzpatrick, Seed's Head Designer, and Laura Konrads, Seed's PR and Communications Manager, who flew all the way over from Australia to tell us all about their latest 2011 F/W collection. Karla confessed that she absolutely adored the shopping scene in Hong Kong, so it is very exciting for her personally that Seed Femme is settling here. The opening of their Repulse Bay shop will soon be followed by launches in Causeway Bay and Central, which is so scarily close to work I might just lose my way in it during lunch hours. Karla walked Keely and I through the shop, and showed us their cotton, linen, and silk garments in warm neutral tones, as well as their knitwear and sequin pieces, which is great for sparking up the entire look.
After watching the models changed into several different styles, Keely and I decided to start trying on some of their stuff ourselves. I had a loose sleeveless terracotta coloured dress on with a calf length shirt, a flowy print scarf, some raw looking bangles, and a pair of comfortable khaki ankle boots. Keely, on the other hand, tried on a two toned sleeveless top with tight fitting jeans, pearl embellishment, and some snug black ankle boots. I didn't expect that it would have matched my usual style so well, and the line is definitely great for someone with a busy, active life who wants to remain fashionable, since you can throw the pieces on effortlessly. Keely liked the top so much that she almost ripped it off Jessica, the lovely PR, who had Keely's size on.
This season's collection, named Global Luxe, was inspired from trends around the world with soft stripes against vibrant prints. The dress I had on will make great resort wear, while the grey suede block heels I am wearing on this photo I fell in love with as soon as they glided on my feet. I can't better describe them than elegant yet comfortable, so I knew I had to buy it there and then. As I am typing this, these lovelies are sitting comfortably under my feet, and it feels just like walking on clouds. Karla promised there will be a black version of it out in a few months' time, so Keely quickly made a mental note on coming back for them as soon as they arrive. The best part about Seed is that their racks are updated monthly, so every time you drop by there is guaranteed something new. Keely loved the ruffles on her white top in this photo so much that after much struggle, she finally gave in and bought it as well. The sequin shorts she had on will add something extra to your daily look. As Karla said, this is the best way to wear sequin during daytime, subtle yet eye catching.
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Address: The Repulse Bay, 109 Repulse Bay Road, Repulse Bay
Telephone: 2803 1677
Email: customerenquiries@seedheritage.com
Website: http://www.seedheritage.com/