Wednesday, June 8, 2011

Bling on the Diva - Interview with Candace Cheung, Director of Divalicious

First published in Lifestyle Asia on 9 June 2011.


This city is somehow obsessed with bra straps. You can tell by just browsing through any local gossip magazine, which goes ooh and aah with the slightest sight of any celebrity’s bra straps. Candace also noticed that taboo in our culture too, and in 2009, she created Divalicious – a brand specialising in creating bling bling bra straps for all occasions. I am excited to be interviewing her, and she will be sharing her source of muse with us.

Wanna check out the rest of Divalicious' 2011 Spring/Summer collection? Read the rest of the article at Lifestyle Asia!


Casual Wear

Evening Wear

Bridal Wear



What is Divalicious?

Divalicious is a series of bling bling designer bra straps that can be worn in a feminine or rock manner. Each strap is made of hypoallergenic nickel free metal and genuine Swarovski crystals, so you can be sure that they help you outshine your friends comfortably. All the straps can be altered to suit your style, so you can play with the straps and make it a halter or cross-over.

Divalicious straps can go with most of your wardrobe, allowing you to be bold yet tasteful. Forget the boring conventional straps or sagging strapless bras. Turn a fashion disaster into your unique and personal flair.

How would you describe a Divalicious girl?

A Divalicious girl is trendy, sexy, and fun-loving. She is somebody who is confident in herself and isn’t afraid to stand out from the crowd. She wears her Divalicious bra straps casually as well as formally, and it glams up her look effortlessly.

What gave you the idea to startup Divalicious?

It all started with belly dancing. I blinged up a bra strap for one of my belly dancing performance, which I thought would be a waste if I just left it in the cupboard after one use. That is why I wore it out one evening to spice up a boring ol’ black tube dress, and everyone just flocked over and kept asking me where I got it. I received so many compliments that I decided to start up a venture on it. I love seeing girls wearing my designs and it fills me with pride to hear from customers say how dazzling and fabulous they feel having a Divalicious strap on.

Tell me about your 2011 Spring/Summer collection.

Our 2011 Spring/Summer Collection, Summer Glitters, has included a touch of romance by adding orchid and leaf designs, complimented by colourful Swarovski crystals. It will go together nicely with a plain asymmetrical dress for a cocktail event, or a designer T-shirt and capri for a trip to the mall.

Exclusive discount for Lifestyle Asia readers: Lifestyle Asia members can also receive a whopping 10% discount with any purchase from Divalicious. So what are you waiting for? Check out their summer collection here!

Divalicious
Email: divalicious.cc@gmail.com
Telephone: 6208 3488
Retail Shops: Melaine Living Arts, Kingcross at Soho, White Bridal, and MatchFrame

Blog Archive